Roles of Brand Benefits and Relationship Commitment in Consumers’ Social Media Behavior around Sustainable Fashion

As climate change continues, environmental sustainability has become a popular topic among brands and consumer groups. The fashion industry has detrimental impacts on the natural environment; however, little is known about how brand benefits can help sustainable fashion brands develop relationships...

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Detalles Bibliográficos
Autores principales: Choi, Tae Rang, Ahn, Jisoo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10215314/
https://www.ncbi.nlm.nih.gov/pubmed/37232623
http://dx.doi.org/10.3390/bs13050386

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10215314/
https://www.ncbi.nlm.nih.gov/pubmed/37232623
http://dx.doi.org/10.3390/bs13050386

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