The Association of Influencer Marketing and Consumption of Non-Alcoholic Beer with the Purchase and Consumption of Alcohol by Adolescents

In this study, we examined influencer marketing and consumption of non-alcoholic beer by adolescents to determine how these factors could affect the intentions of adolescents to purchase and drink alcohol. A total of 3121 high-school students recruited from 36 schools in Taiwan completed a self-admi...

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Detalles Bibliográficos
Autores principales: Hou, Chun-Yin, Huang, Tzu-Fu, Chang, Fong-Ching, Yu, Tsu-En, Chen, Tai-Yu, Chiu, Chiung-Hui, Chen, Ping-Hung, Chiang, Jeng-Tung, Miao, Nae-Fang, Chuang, Hung-Yi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10215663/
https://www.ncbi.nlm.nih.gov/pubmed/37232612
http://dx.doi.org/10.3390/bs13050374

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10215663/
https://www.ncbi.nlm.nih.gov/pubmed/37232612
http://dx.doi.org/10.3390/bs13050374

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