Weathering the crash: Do customer-company relationships pay off during economic crises?

Do stronger relationships with customers (customer-company relationships [CCR]) help firms better weather economic crises? To answer this question, we examine firm performance during the stock market crashes associated with the two most severe economic crises of the last 15 years—the protracted Grea...

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Detalles Bibliográficos
Autores principales: Morgeson, Forrest V., Sharma, Udit, Schultz, Xiaoxu Wu, Pansari, Anita, Ruvio, Ayalla, Hult, G. Tomas M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2023
Materias:
Original Empirical Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10225781/
https://www.ncbi.nlm.nih.gov/pubmed/37359265
http://dx.doi.org/10.1007/s11747-023-00947-1

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10225781/
https://www.ncbi.nlm.nih.gov/pubmed/37359265
http://dx.doi.org/10.1007/s11747-023-00947-1

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