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Live streaming e-commerce supply chain decisions considering dominant streamer under agency selling and reselling formats
With the prevalence of live streaming e-commerce in the pandemic, brands and platforms cooperate with streamers to join this emerging e-commerce pattern. In the live streaming e-commerce supply chain composed of brand, third-party self-operated platform and streamers with different power, weak and d...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10230145/ http://dx.doi.org/10.1007/s10660-023-09718-0 |