Technology acceptance factors of e-commerce among young people: An integration of the technology acceptance model and theory of planned behavior

This study aims to examine the factors involved in the technological acceptance of e-commerce among young university students. The research is focused on the articulation between the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) by collecting secondary data and conductin...

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Detalles Bibliográficos
Autores principales: German Ruiz-Herrera, Luis, Valencia-Arias, Alejandro, Gallegos, Ada, Benjumea-Arias, Martha, Flores-Siapo, Evelyn
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10238903/
https://www.ncbi.nlm.nih.gov/pubmed/37274712
http://dx.doi.org/10.1016/j.heliyon.2023.e16418

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10238903/
https://www.ncbi.nlm.nih.gov/pubmed/37274712
http://dx.doi.org/10.1016/j.heliyon.2023.e16418

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