Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products

Due to the major shift in online purchasing during the COVID-19 lockdown, celebrity endorsement marketing has gained traction. Concurrently, COVID-19 has also transformed consumers' attitudes toward using eco-friendly products, such as green skincare products, to ensure a healthier lifestyle. T...

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Detalles Bibliográficos
Autores principales: Al Mamun, Abdullah, Naznen, Farzana, Yang, Qing, Ali, Mohd Helmi, Hashim, Nik Mohd Hazrul Nik
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10245062/
https://www.ncbi.nlm.nih.gov/pubmed/37292299
http://dx.doi.org/10.1016/j.heliyon.2023.e16765

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10245062/
https://www.ncbi.nlm.nih.gov/pubmed/37292299
http://dx.doi.org/10.1016/j.heliyon.2023.e16765

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