Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior

Despite persistent challenges, Bangladesh's dairy sector has been noticeable for a few decades. Although agriculture is the major contributor to GDP, dairy farming may play a crucial role in the economy by creating jobs, ensuring food security, and boosting the protein content of people's...

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Detalles Bibliográficos
Autores principales: Farid, Md. Shaikh, Cavicchi, Alessio, Rahman, Md. Mostafizur, Barua, Swarup, Ethen, Dilshad Zahan, Happy, Fardous Ara, Rasheduzzaman, Md., Sharma, Dabasis, Alam, Mohammad Jahangir
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10250725/
https://www.ncbi.nlm.nih.gov/pubmed/37303522
http://dx.doi.org/10.1016/j.heliyon.2023.e16657

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10250725/
https://www.ncbi.nlm.nih.gov/pubmed/37303522
http://dx.doi.org/10.1016/j.heliyon.2023.e16657

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