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Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior
Despite persistent challenges, Bangladesh's dairy sector has been noticeable for a few decades. Although agriculture is the major contributor to GDP, dairy farming may play a crucial role in the economy by creating jobs, ensuring food security, and boosting the protein content of people's...
Autores principales: | Farid, Md. Shaikh, Cavicchi, Alessio, Rahman, Md. Mostafizur, Barua, Swarup, Ethen, Dilshad Zahan, Happy, Fardous Ara, Rasheduzzaman, Md., Sharma, Dabasis, Alam, Mohammad Jahangir |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10250725/ https://www.ncbi.nlm.nih.gov/pubmed/37303522 http://dx.doi.org/10.1016/j.heliyon.2023.e16657 |
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