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Beyond Just Talking Strategy: Using Gaming Simulations to Catalyze Airline Managers’ Buy-in to Novel Strategies that Can Shape or Adapt to Profit Cyclicality

This empirical qualitative study explores the role of gaming simulations in catalyzing changes to organization-wide management’s perspectives on a novel strategy for aircraft orders and retirements. A large US airline developed the new strategy to tackle the pervasive problem of profit cyclicality,...

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Detalles Bibliográficos
Autor principal: Langley, Paul A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10250840/
https://www.ncbi.nlm.nih.gov/pubmed/37359403
http://dx.doi.org/10.1007/s11213-023-09650-2