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Beyond Just Talking Strategy: Using Gaming Simulations to Catalyze Airline Managers’ Buy-in to Novel Strategies that Can Shape or Adapt to Profit Cyclicality
This empirical qualitative study explores the role of gaming simulations in catalyzing changes to organization-wide management’s perspectives on a novel strategy for aircraft orders and retirements. A large US airline developed the new strategy to tackle the pervasive problem of profit cyclicality,...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer US
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10250840/ https://www.ncbi.nlm.nih.gov/pubmed/37359403 http://dx.doi.org/10.1007/s11213-023-09650-2 |