Discovering what patrons value in a consumer health library service using laddering interviews

BACKGROUND: Librarians at Preston Medical Library sought to understand whether marketing research techniques could be adapted to libraries to better understand what patrons value. Specifically, this study sought to learn why patrons continue using a consumer health information service, develop insig...

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Detalles Bibliográficos
Autores principales: Lindsay, James Michael, Wombles, Courtney, Petersen, David
Formato: Online Artículo Texto
Lenguaje:English
Publicado: University Library System, University of Pittsburgh 2023
Materias:
Case Report
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10259625/
https://www.ncbi.nlm.nih.gov/pubmed/37312810
http://dx.doi.org/10.5195/jmla.2023.1495

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10259625/
https://www.ncbi.nlm.nih.gov/pubmed/37312810
http://dx.doi.org/10.5195/jmla.2023.1495

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