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Discovering what patrons value in a consumer health library service using laddering interviews
BACKGROUND: Librarians at Preston Medical Library sought to understand whether marketing research techniques could be adapted to libraries to better understand what patrons value. Specifically, this study sought to learn why patrons continue using a consumer health information service, develop insig...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
University Library System, University of Pittsburgh
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10259625/ https://www.ncbi.nlm.nih.gov/pubmed/37312810 http://dx.doi.org/10.5195/jmla.2023.1495 |