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Digitale Maßnahmen der Kundenkommunikation im inhabergeführten Einzelhandel zwischen kurzfristiger Reaktion auf die Coronapandemie und zukunftsfähiger Strategie

Owner-managed retail faces special challenges when introducing and establishing digital customer communication measures. This article examines which measures have been introduced in the course of the COVID-19 pandemic and which of these measures may be particularly sustainable. In addition, the impo...

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Detalles Bibliográficos
Autores principales: Gliesner, Elisa, Schiller, Daniel
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10263379/
http://dx.doi.org/10.1007/s00548-023-00869-8