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Digitale Maßnahmen der Kundenkommunikation im inhabergeführten Einzelhandel zwischen kurzfristiger Reaktion auf die Coronapandemie und zukunftsfähiger Strategie
Owner-managed retail faces special challenges when introducing and establishing digital customer communication measures. This article examines which measures have been introduced in the course of the COVID-19 pandemic and which of these measures may be particularly sustainable. In addition, the impo...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer Berlin Heidelberg
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10263379/ http://dx.doi.org/10.1007/s00548-023-00869-8 |