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The reference-independence of CSR expectations for luxury firms
Consumers actively look to and expect businesses to engage in charitable donation activities. While past research has demonstrated the strategic benefits that corporate social responsibility (CSR) affords to firms, little is known about the way consumers apply subjective (or objective) ethical stand...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10270602/ https://www.ncbi.nlm.nih.gov/pubmed/37319190 http://dx.doi.org/10.1371/journal.pone.0287014 |