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Online reading habits can reveal personality traits: towards detecting psychological microtargeting
Building on big data from Reddit, we generated two computational text models: (i) Predicting the personality of users from the text they have written and (ii) predicting the personality of users based on the text they have consumed. The second model is novel and without precedent in the literature....
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Oxford University Press
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10276193/ https://www.ncbi.nlm.nih.gov/pubmed/37333766 http://dx.doi.org/10.1093/pnasnexus/pgad191 |