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Large-scale sports events, sports gambling market and promotion risk management: Theoretical model and case analysis based on option hedging theory
Large-scale sports events have become a good opportunity for major enterprises to promote due to their high social attention; however, they also force enterprises to confront the risks of uncertainty and extreme loss. During the 2018 Russia World Cup, Vatti Co., Ltd.’s promotion activity “If France...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10284387/ https://www.ncbi.nlm.nih.gov/pubmed/37343004 http://dx.doi.org/10.1371/journal.pone.0286990 |