Image perception of ice and snow tourism in China and the impact of the Winter Olympics

This study analyzes image perceptions of ice and snow tourism destinations in China. Using network text analysis on data from several online travel platforms such as Ctrip, Qunar, and Meituan, it further investigated how the Winter Olympics impacts destination image. Results reveal the following 1)...

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Detalles Bibliográficos
Autores principales: Liu, Songying, Guo, Quanen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10289359/
https://www.ncbi.nlm.nih.gov/pubmed/37352278
http://dx.doi.org/10.1371/journal.pone.0287530

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10289359/
https://www.ncbi.nlm.nih.gov/pubmed/37352278
http://dx.doi.org/10.1371/journal.pone.0287530

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