The Mediating Role of Brand Trust and Brand Love between Brand Experience and Loyalty: A Study on Smartphones in China

Smartphones have become increasingly essential in people’s daily lives. Studying the enablers that influence students’ smartphone buying intentions can inform technology-enhanced learning development, whereas research on brand loyalty and experience is important for marketing strategies. While prior...

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Detalles Bibliográficos
Autores principales: Na, Meng, Rong, Li, Ali, Mohd Helmi, Alam, Syed Shah, Masukujjaman, Mohammad, Ali, Khairul Anuar Mohd
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10294934/
https://www.ncbi.nlm.nih.gov/pubmed/37366754
http://dx.doi.org/10.3390/bs13060502

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10294934/
https://www.ncbi.nlm.nih.gov/pubmed/37366754
http://dx.doi.org/10.3390/bs13060502

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