How Social Norms Influence Purchasing Intention of Domestic Products: The Mediating Effects of Consumer Ethnocentrism and Domestic Product Judgments

Buying domestic products has become increasingly important in many countries. As a form of social influence, social norms affect people’s domestic purchasing intentions and behavior. The current study aims to examine the mechanisms by which social norms influence domestic purchasing intentions throu...

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Detalles Bibliográficos
Autores principales: Jia, Qifan, Zhou, Sizhe, Liu, Run, Zuo, Yihan, Pan, Cuiyu, Chen, Yu, Gong, Yiyue, Chen, Rui
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10295292/
https://www.ncbi.nlm.nih.gov/pubmed/37366705
http://dx.doi.org/10.3390/bs13060453

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10295292/
https://www.ncbi.nlm.nih.gov/pubmed/37366705
http://dx.doi.org/10.3390/bs13060453

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