How Social Norms Influence Purchasing Intention of Domestic Products: The Mediating Effects of Consumer Ethnocentrism and Domestic Product Judgments

Buying domestic products has become increasingly important in many countries. As a form of social influence, social norms affect people’s domestic purchasing intentions and behavior. The current study aims to examine the mechanisms by which social norms influence domestic purchasing intentions throu...

Descripción completa

Detalles Bibliográficos
Autores principales: Jia, Qifan, Zhou, Sizhe, Liu, Run, Zuo, Yihan, Pan, Cuiyu, Chen, Yu, Gong, Yiyue, Chen, Rui
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10295292/
https://www.ncbi.nlm.nih.gov/pubmed/37366705
http://dx.doi.org/10.3390/bs13060453

Ejemplares similares

Ejemplares similares