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Legitimate or Not, Does It Really Matter? A Reading of the PDO Label’s Legitimacy through Consumers’ Perception

The proliferation of quality labels for the same food product questions the relevance of labeling schemes. Based on the theory of legitimacy and research on food-related consumer behavior, this study aims to examine the influence of the perceived legitimacy of a label (PDO) on consumers’ perceptions...

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Detalles Bibliográficos
Autores principales: Bouhaddane, Maria, Halawany-Darson, Rafia, Rochette, Corinne, Amblard, Corinne
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10296904/
https://www.ncbi.nlm.nih.gov/pubmed/37372576
http://dx.doi.org/10.3390/foods12122365