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Marketing Two Immunization Services at a Regional Supermarket Chain Pharmacy

Background: Personal selling of immunization services includes starting a dialogue with patients, utilizing effective questioning and listening skills to identify their vaccination needs, and recommending appropriate vaccines accordingly. The study objectives were (1) to integrate personal selling i...

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Detalles Bibliográficos
Autores principales:	Hedden, Megan A., Liu, Yifei, Kuehl, Peggy G., Oprinovich, Sarah M.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2023
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10305107/ https://www.ncbi.nlm.nih.gov/pubmed/37368429 http://dx.doi.org/10.3390/pharmacy11030103

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