Perception of the purchase budget (BGT) and purchase intention in smartphone selling industry: A cross-country analysis

The study explores the direct and mediated impacts of customers’ perception of purchase budget (BGT) on purchase intention (PIT) through perceived quality (PPQ), perceived price (PPR), and perceived benefit (PB) in a cross-country setting to understand BGT’s role in predicting customer purchase inte...

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Detalles Bibliográficos
Autores principales: N’da, Karamoko, Ge, Jiaoju, Ji-Fan Ren, Steven, Wang, Jia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10317236/
https://www.ncbi.nlm.nih.gov/pubmed/37399222
http://dx.doi.org/10.1371/journal.pone.0279575

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10317236/
https://www.ncbi.nlm.nih.gov/pubmed/37399222
http://dx.doi.org/10.1371/journal.pone.0279575

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