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Perception of the purchase budget (BGT) and purchase intention in smartphone selling industry: A cross-country analysis
The study explores the direct and mediated impacts of customers’ perception of purchase budget (BGT) on purchase intention (PIT) through perceived quality (PPQ), perceived price (PPR), and perceived benefit (PB) in a cross-country setting to understand BGT’s role in predicting customer purchase inte...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10317236/ https://www.ncbi.nlm.nih.gov/pubmed/37399222 http://dx.doi.org/10.1371/journal.pone.0279575 |