The hidden arrow in the FedEx logo: Do we really unconsciously “see” it?

The FedEx logo makes clever use of figure-ground ambiguity to create an “invisible” arrow in the background space between “E” and “x”. Most designers believe the hidden arrow can convey an unconscious impression of speed and precision about the FedEx brand, which may influence subsequent behavior. T...

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Detalles Bibliográficos
Autores principales: Ke, Shih-Chiang, Gupta, Ankit, Lo, Yu-Hui, Ting, Chih-Chung, Tseng, Philip
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2023
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10317936/
https://www.ncbi.nlm.nih.gov/pubmed/37395853
http://dx.doi.org/10.1186/s41235-023-00494-x

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10317936/
https://www.ncbi.nlm.nih.gov/pubmed/37395853
http://dx.doi.org/10.1186/s41235-023-00494-x

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