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The hidden arrow in the FedEx logo: Do we really unconsciously “see” it?
The FedEx logo makes clever use of figure-ground ambiguity to create an “invisible” arrow in the background space between “E” and “x”. Most designers believe the hidden arrow can convey an unconscious impression of speed and precision about the FedEx brand, which may influence subsequent behavior. T...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer International Publishing
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10317936/ https://www.ncbi.nlm.nih.gov/pubmed/37395853 http://dx.doi.org/10.1186/s41235-023-00494-x |