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Process Evaluation of a Collaborative Social Media Health Campaign: An Analysis of Partner and User Engagement

Collaborative health promotion campaigns are advantageous because they extend the resources and reach of any single organization. Yet, they can be challenging because they require partner commitment and compromise. On social media, however, these campaigns are especially beneficial due to the high d...

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Detalles Bibliográficos
Autores principales: Hether, Heather J., O’Connor-Coates, Elizabeth, Crittendon, Robyn
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10336705/
https://www.ncbi.nlm.nih.gov/pubmed/36722287
http://dx.doi.org/10.1177/15248399231152469