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Process Evaluation of a Collaborative Social Media Health Campaign: An Analysis of Partner and User Engagement
Collaborative health promotion campaigns are advantageous because they extend the resources and reach of any single organization. Yet, they can be challenging because they require partner commitment and compromise. On social media, however, these campaigns are especially beneficial due to the high d...
Autores principales: | Hether, Heather J., O’Connor-Coates, Elizabeth, Crittendon, Robyn |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
SAGE Publications
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10336705/ https://www.ncbi.nlm.nih.gov/pubmed/36722287 http://dx.doi.org/10.1177/15248399231152469 |
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