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Streaming the beautiful game: exploring big tech's growing presence in the soccer industry
This study investigates the evolving role of major technology corporations—namely, Amazon, Apple, Microsoft, Facebook, Netflix, and Google—in the sports industry, with a specific focus on soccer. By employing a qualitative content analysis of media reports, scientific literature, and annual reports...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10339385/ https://www.ncbi.nlm.nih.gov/pubmed/37457853 http://dx.doi.org/10.3389/fspor.2023.1156601 |