“It Happened to Me and It’s Serious”: Conditional Indirect Effects of Infection Severity Narrated in Testimonial Tweets on COVID-19 Prevention

The health crisis caused by COVID-19 resulted in societal breakdowns around the world. Our research is based on determining which features of testimonial messages are most relevant in increasing persuasive impact. An online experiment with a 2 (severity infection narrative: low vs. high) × 2 (infect...

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Detalles Bibliográficos
Autores principales: Igartua, Juan-José, Rodríguez-Contreras, Laura, Guerrero-Martín, Íñigo, Honorato-Vicente, Andrea
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10341756/
https://www.ncbi.nlm.nih.gov/pubmed/37444105
http://dx.doi.org/10.3390/ijerph20136254

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10341756/
https://www.ncbi.nlm.nih.gov/pubmed/37444105
http://dx.doi.org/10.3390/ijerph20136254

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