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Correlational study on novelty factor, immersive tendencies, purchase intention and memory in immersive VR e-commerce applications
E-commerce is a field that changed how consumers purchase and interact with products. Although, inherent limitations such as the difficulty of testing the products “first-hand” before a purchase can compromise consumers’ trust in online purchases. Virtual Reality (VR) has been investigated as a tool...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Nature Publishing Group UK
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10349076/ https://www.ncbi.nlm.nih.gov/pubmed/37452064 http://dx.doi.org/10.1038/s41598-023-36557-8 |