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How does users' interest influence their click behavior?: evidence from Chinese online video media

Interest is one of the main factors motivating an individual's behavior, and its effect in the learning process has been widely confirmed in educational psychology. The purpose of this study was to explore the influence of individual interest, topic interest and situational interest on the user...

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Detalles Bibliográficos
Autores principales: Li, Dongqi, Tang, Zihuang, Zhao, Nan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10359899/
https://www.ncbi.nlm.nih.gov/pubmed/37484075
http://dx.doi.org/10.3389/fpsyg.2023.1101396