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Understanding the factors affecting AI services adoption in hospitality: The role of behavioral reasons and emotional intelligence

This study explores the reasons (for and against) the adoption of AI in the hospitality industry among Pakistani customers. The hypothesis was tested using the sample obtained from Pakistani hospitality customers. The data is collected via an online survey and analyzed with the structural equation m...

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Detalles Bibliográficos
Autores principales: Rasheed, Hafiz Muhammad Wasif, Chen, Yun, Khizar, Hafiz Muhammad Usman, Safeer, Asif Ali
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10361032/
https://www.ncbi.nlm.nih.gov/pubmed/37484303
http://dx.doi.org/10.1016/j.heliyon.2023.e16968