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A discrete choice experiment to examine the factors influencing consumers’ willingness to purchase health apps

BACKGROUND: The benefits of health apps can only be realized when consumers purchase them for use. Thus, it is important to understand what factors influence consumers’ willingness to purchase health apps. Therefore, this study aimed to examine the influence of health app attributes and sociodemogra...

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Detalles Bibliográficos
Autores principales: Xie, Zhenzhen, Liu, Hao, Or, Calvin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: AME Publishing Company 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10364011/
https://www.ncbi.nlm.nih.gov/pubmed/37492118
http://dx.doi.org/10.21037/mhealth-22-39