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A discrete choice experiment to examine the factors influencing consumers’ willingness to purchase health apps
BACKGROUND: The benefits of health apps can only be realized when consumers purchase them for use. Thus, it is important to understand what factors influence consumers’ willingness to purchase health apps. Therefore, this study aimed to examine the influence of health app attributes and sociodemogra...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
AME Publishing Company
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10364011/ https://www.ncbi.nlm.nih.gov/pubmed/37492118 http://dx.doi.org/10.21037/mhealth-22-39 |