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The role of luck in the success of social media influencers

MOTIVATION: Social media platforms centered around content creators (CCs) faced rapid growth in the past decade. Currently, millions of CCs make livable incomes through platforms such as YouTube, TikTok, and Instagram. As such, similarly to the job market, it is important to ensure the success and i...

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Detalles Bibliográficos
Autores principales: Ionescu, Stefania, Hannák, Anikó, Pagan, Nicolò
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10368581/
https://www.ncbi.nlm.nih.gov/pubmed/37502612
http://dx.doi.org/10.1007/s41109-023-00573-4