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The Impact of Sales Volume and Limited Quantity on Intertemporal Choice in an Online Consumption Context
In the context of online consumption, consumers are often faced with a decision between buying now or later. This study examines intertemporal choice by conducting two mixed experimental designs on a total of 206 college students to investigate the impact of combining sales volume and limited quanti...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10376026/ https://www.ncbi.nlm.nih.gov/pubmed/37504020 http://dx.doi.org/10.3390/bs13070573 |