Impact of Social Interaction on Customer Engagement in China’s Social Commerce—A Moderated Chain Mediation Model

With the emergence of social commerce, customer engagement is increasingly considered as an important influencing factor for enterprises to maintain a competitive advantage. Despite the extensive literature examining the determinants of customer engagement in social commerce from the perspectives of...

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Detalles Bibliográficos
Autores principales: Li, Xuexin, Tian, Ligang, Wang, Shulin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10376239/
https://www.ncbi.nlm.nih.gov/pubmed/37503988
http://dx.doi.org/10.3390/bs13070541

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10376239/
https://www.ncbi.nlm.nih.gov/pubmed/37503988
http://dx.doi.org/10.3390/bs13070541

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