The Influence of Self-Expansion and Consumer Engagement on Consumers’ Continuous Participation in Virtual Corporate Social Responsibility Co-Creation

Virtual corporate social responsibility co-creation (VCSRC) became an effective strategic tool with which enterprises can fulfill social responsibilities and retain customers. This study investigated the drivers of consumers’ continuous participation in VCSRC based on online survey data collected fr...

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Detalles Bibliográficos
Autores principales: Nie, Jinjun, Wang, Xiaoyi, Yang, Chan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10376371/
https://www.ncbi.nlm.nih.gov/pubmed/37503992
http://dx.doi.org/10.3390/bs13070545

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10376371/
https://www.ncbi.nlm.nih.gov/pubmed/37503992
http://dx.doi.org/10.3390/bs13070545

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