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The Influence of Self-Expansion and Consumer Engagement on Consumers’ Continuous Participation in Virtual Corporate Social Responsibility Co-Creation
Virtual corporate social responsibility co-creation (VCSRC) became an effective strategic tool with which enterprises can fulfill social responsibilities and retain customers. This study investigated the drivers of consumers’ continuous participation in VCSRC based on online survey data collected fr...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10376371/ https://www.ncbi.nlm.nih.gov/pubmed/37503992 http://dx.doi.org/10.3390/bs13070545 |