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Sports Value Consciousness Moderates the Effect of Exercise Behavior on Sport Activity Loyalty: A Moderated Mediation Model with Sports YouTube Engagement

This study aims to address a lack of research on sports value consciousness among Korean university students by examining the moderated mediating effect of sports value consciousness on the relationship between university students’ sports YouTube engagement and their sport activity loyalty. A total...

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Detalles Bibliográficos
Autor principal: Oh, Youngtaek
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10376383/
https://www.ncbi.nlm.nih.gov/pubmed/37504030
http://dx.doi.org/10.3390/bs13070583