The Mediating Role of Customer Satisfaction between Antecedent Factors and Brand Loyalty for the Shopee Application

Lately, smartphones have had a significant impact on how individuals act, mainly when they shop. In Malaysia, Shopee is the online shopping website that has garnered the most traffic from e-commerce sites. Shopee Express recognizes the importance of customer happiness and brand loyalty in measuring...

Descripción completa

Detalles Bibliográficos
Autores principales: Zaato, Solomon Gbene, Zainol, Noor Raihani, Khan, Sania, Rehman, Ateekh Ur, Faridi, Mohammad Rishad, Khan, Ali Ahmed
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10376513/
https://www.ncbi.nlm.nih.gov/pubmed/37504010
http://dx.doi.org/10.3390/bs13070563

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10376513/
https://www.ncbi.nlm.nih.gov/pubmed/37504010
http://dx.doi.org/10.3390/bs13070563

Ejemplares similares