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The Mediating Role of Customer Satisfaction between Antecedent Factors and Brand Loyalty for the Shopee Application

Lately, smartphones have had a significant impact on how individuals act, mainly when they shop. In Malaysia, Shopee is the online shopping website that has garnered the most traffic from e-commerce sites. Shopee Express recognizes the importance of customer happiness and brand loyalty in measuring...

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Detalles Bibliográficos
Autores principales:	Zaato, Solomon Gbene, Zainol, Noor Raihani, Khan, Sania, Rehman, Ateekh Ur, Faridi, Mohammad Rishad, Khan, Ali Ahmed
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2023
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10376513/ https://www.ncbi.nlm.nih.gov/pubmed/37504010 http://dx.doi.org/10.3390/bs13070563

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