A Study and Analysis of the Relationship between Visual—Auditory Logos and Consumer Behavior

Given enterprises' participation in market competition and the development of sensory marketing, in addition to the traditional visual identity, some enterprises gradually begin to pay attention to auditory and then introduce sound design when designing logos. Audio-visual stimulation and media...

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Detalles Bibliográficos
Autores principales: Li, Hui, Xu, Junping, Fang, Meichen, Tang, Lingzi, Pan, Younghwan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10376566/
https://www.ncbi.nlm.nih.gov/pubmed/37504059
http://dx.doi.org/10.3390/bs13070613

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10376566/
https://www.ncbi.nlm.nih.gov/pubmed/37504059
http://dx.doi.org/10.3390/bs13070613

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