Cargando…
A Study and Analysis of the Relationship between Visual—Auditory Logos and Consumer Behavior
Given enterprises' participation in market competition and the development of sensory marketing, in addition to the traditional visual identity, some enterprises gradually begin to pay attention to auditory and then introduce sound design when designing logos. Audio-visual stimulation and media...
| Autores principales: | , , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2023
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10376566/ https://www.ncbi.nlm.nih.gov/pubmed/37504059 http://dx.doi.org/10.3390/bs13070613 |