The Antecedents of the Technology Acceptance Model in Microentrepreneurs’ Intention to Use Social Networking Sites

Social media platforms offer significant growth opportunities for enterprises, particularly microenterprises, due to the chance to establish direct contact with customers. Drawing on the Technology-Acceptance Model (TAM), in the present study, we investigate the psychological reasons that lead micro...

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Detalles Bibliográficos
Autores principales: Bonfanti, Rubinia Celeste, Tommasi, Francesco, Ceschi, Andrea, Sartori, Riccardo, Ruggieri, Stefano
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10378224/
https://www.ncbi.nlm.nih.gov/pubmed/37504487
http://dx.doi.org/10.3390/ejihpe13070096

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10378224/
https://www.ncbi.nlm.nih.gov/pubmed/37504487
http://dx.doi.org/10.3390/ejihpe13070096

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