Improving the service quality of cross-border e-commerce: How to understand online consumer reviews from a cultural differences perspective

INTRODUCTION: Cross-border e-commerce (CBEC) consumers come from different countries; thus, cultural differences may affect their evaluations and perceptions of service quality. This paper follows Hofstede’s framework as a theoretical anchor to explore how to use online consumer reviews that reflect...

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Detalles Bibliográficos
Autores principales: Han, Linlin, Han, Xu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10382232/
https://www.ncbi.nlm.nih.gov/pubmed/37519385
http://dx.doi.org/10.3389/fpsyg.2023.1137318

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10382232/
https://www.ncbi.nlm.nih.gov/pubmed/37519385
http://dx.doi.org/10.3389/fpsyg.2023.1137318

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