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Improving the service quality of cross-border e-commerce: How to understand online consumer reviews from a cultural differences perspective
INTRODUCTION: Cross-border e-commerce (CBEC) consumers come from different countries; thus, cultural differences may affect their evaluations and perceptions of service quality. This paper follows Hofstede’s framework as a theoretical anchor to explore how to use online consumer reviews that reflect...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10382232/ https://www.ncbi.nlm.nih.gov/pubmed/37519385 http://dx.doi.org/10.3389/fpsyg.2023.1137318 |