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An empirical evaluation of technology acceptance model for Artificial Intelligence in E-commerce

Artificial Intelligence (AI) has become essential to Electronic-Commerce technology over the past decades. Its fast growth has changed the way consumers do online shopping. Using the Technology Acceptance Model (TAM) as a theoretical framework, this research examines how AI can be made more effectiv...

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Detalles Bibliográficos
Autores principales: Wang, Chenxing, Ahmad, Sayed Fayaz, Bani Ahmad Ayassrah, Ahmad Y.A., Awwad, Emad Mahrous, Irshad, Muhammad, Ali, Yasser A., Al-Razgan, Muna, Khan, Yasser, Han, Heesup
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10382301/
https://www.ncbi.nlm.nih.gov/pubmed/37520947
http://dx.doi.org/10.1016/j.heliyon.2023.e18349