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An empirical evaluation of technology acceptance model for Artificial Intelligence in E-commerce
Artificial Intelligence (AI) has become essential to Electronic-Commerce technology over the past decades. Its fast growth has changed the way consumers do online shopping. Using the Technology Acceptance Model (TAM) as a theoretical framework, this research examines how AI can be made more effectiv...
Autores principales: | , , , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10382301/ https://www.ncbi.nlm.nih.gov/pubmed/37520947 http://dx.doi.org/10.1016/j.heliyon.2023.e18349 |