A Model of Social Media Effects in Public Health Communication Campaigns: Systematic Review

BACKGROUND: Social media platforms are frequently used in health communication campaigns. Common understandings of campaign effects posit a sequential and linear series of steps from exposure to behavior change, commonly known as the hierarchy of effects model (HOE). These concepts need to be reeval...

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Detalles Bibliográficos
Autores principales: Kite, James, Chan, Lilian, MacKay, Kathryn, Corbett, Lucy, Reyes-Marcelino, Gillian, Nguyen, Binh, Bellew, William, Freeman, Becky
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2023
Materias:
Review
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10382952/
https://www.ncbi.nlm.nih.gov/pubmed/37450325
http://dx.doi.org/10.2196/46345

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10382952/
https://www.ncbi.nlm.nih.gov/pubmed/37450325
http://dx.doi.org/10.2196/46345

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